The Estée Lauder Companies Inc.’s Aramis and Designer Fragrances Division (ADF) will assume the exclusive worldwide license for the fragrance business of Marni, a Milan-based luxury fashion company found by Consuelo and Gianni Castiglioni in 1994. The first product introduction will be unveiled in Fall of 2012.

“Wearing Marni is like wearing a piece of art. It is an expression of individuality. Few designers can make the fashion community smile the way Consuelo does,” says Veronique Gabai-Pinsky, global brand president, Aramis and Designer Fragrances. “Marni adds to our overall strategy by building on our European fragrance business in the high-end segment. Marni is a luxury brand with a loyal cult-like following that appeals globally to a sophisticated, trend-conscious customer.”

“We are delighted to be working with the Estée Lauder Companies, a world leader in fragrance, cosmetics and skin care, to expand our business,” said Gianni Castiglioni, CEO Marni. “They are one of the best when it comes to creating and marketing fragrances. We look forward to collaborating with them and to expressing Marni in a new creative platform.”